Google Maps for Business
What are Google Maps for Business?
Google Maps for Business are, at present, a free service offered by Google to all businesses to help them appear in the search results. A basic listing is created by Google, but businesses now have the opportunity to enhance their listing. The examples below show two kennels who are in competition with each other; the second has an enhanced entry, giving much more information, whilst the first isn't very useful - even the location icon is in the wrong place.
In 10 weeks since completing the map, the kennel with the enhanced listing has been displayed on search results 10,603 times, and has led to huge increase in enquiries.
A Google Map for Business lets you:
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Describe your business and what it's specialities are
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Correct a misplaced location icon
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Choose which of up to 5 categories to be listed under; for example, kennels, pet boarding, pet grooming, pet sitting, pet trainer, animal trainer, animal shelter, pet shop
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Give your opening hours and methods of payment
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Link to your website
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Give contact details - phone numbers, fax and email
Add up to 10 photographs
With a well-written business description you have a very good chance of being listed high in the Google search results. You don't even need a website to appear.
Making the most of a business map is a skill; in the US Google are so serious about building up the map database and its usefulness they are paying people to visit local businesses and help improve their basic map; Google see it as a very important part of giving visitors the best possible answers to their search queries Maps are seen as central to the development of really good search results, as results are targeted more and more to match queries by location.
With Google Maps for Business you can advertise your kennels at no cost
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Click on the link and you will just be taken to a Google search results page; the driving directions leave you half a mile away from the kennels on the wrong road
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With a well-made Business Map you can either click straight through to the website or, by selecting Hill Farm Kennels, go the Google Business listing for more information. You can include up to 10 photographs and correct a mis-placed marker
Google Maps are Good for Business
Maps are in their infancy now; in the future they will be at the heart of search engine results for any business where location is important. Because we understand how much they can add to a business, when we add a weblink to your kennels we create or enhance your business map at no charge.
Google do not promise that their maps will remain free, but they are for the moment, so take advantage of our free offer and see your visitors and bookings increase.
Google AdWords with Maps
If you have an AdWords campaign you will find yourself prompted in your AdWords interface to link your campaign to your map, giving an outstanding business opportunity to promote your kennels.
For more information call us on 01934 712861 or email us.
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